Chinese New Year is a time for traditions such as family reunions, the giving of “gold” in the form of oranges and the exchange of Ang Pows.
TANGS, Singapore’s iconic shopping destination, feels it’s time to freshen up everyone’s favourite tradition, the giving of Ang Pows, by giving it a more contemporary and meaningful twist.
Introducing the ‘Get a blessing, Give a blessing’ charity drive. TANGS customers are encouraged to donate a portion of their festive funds through these limited edition Ang Pows which can be cleverly divided into two smaller ones. They can then drop one smaller Ang Pow into the donation boxes at TANGS, with all proceeds going to Singapore Children’s Society.
“Chinese New Year is a time of giving and sharing joy,” says Kevin Dyson, Chief Operating Officer of TANGS. “Following the success of our Shop for Good initiative, we saw an opportunity to extend the goodwill at different times of the year. As we welcome the Year of the Monkey, we hope our customers will extend their wishes for health and prosperity to the less fortunate by giving generously.”
This initiative was developed in conjunction with independent creative agency, Blak Labs. “It’s a tradition to give an Ang Pow as a blessing. Now, you can pass the blessings to those who need it most,” adds Charlie Blower, Managing Partner of Blak Labs.
Limited-edition Ang Pows are available, while stocks last during the festive season, from TANGS at Tang Plaza and TANGS VivoCity.
Blak Labs blog 