Here’s Mark Ritson’s take on the Big Seven in 2018. Or “BS in 2018” for short, which appeared in this week’s Marketing Week daily digest.
Here at Blak Labs HQ, we had a very serious session digesting all that Prof Ritson has to say. And we’d like to know what you think.
Better still, if you’re searching for answers for how your marketing should deliver in 2018, then please get in touch. With 5 creative partners, Blak Labs is the only Singapore creative agency that provides clients with Creative Counsel, delivered with Creative Care. If you would like to know more, then drop us a line here
We’re 100% independent and conflict-free.
A few months ago, I tried to sign in to LinkedIn from my iPhone. I must’ve used the wrong email to sign in and ended up creating an entirely new account.
Here’s the result. LinkedIn introducing me to the person I know better than anyone: myself.
Of course, this is just one if the issues that we face in the age of AI and algorithms. There are many more – including thinking that machines will ever fully replace us.
Yes, machines can take the donkey work over, with our blessings. But there’s much to be said for the human touch.
Now I just need to figure out how to remove my doppelgänger. Watch this space.
It’s been ages since we last posted here.
Have we run out of good news to share?
Have we got nothing to say?
Are we at a loss for words?
Far from it.
In fact, as you can see, we’re pushing so hard that our Macs and phones seem to be having a hard time coping.
Since July, we’ve been heads down and hammering away at new projects for clients in both Singapore and Myanmar. B2B, B2C. B2B2C. And everything in between.
Suffice to say it’s all P&C. Hush-hush. Need to know. On the down-low.
Until we write again from the topsy-turvy world of Blak Labs. Where we do everything we can to deliver with Creative Care.
Here’s a print idea created way back in the early 90’s at DMB&B for client Burger King.
As you can see, it’s a tongue-in-cheek topical piece we created on the day of the fire at Burger King Robinson Road to apologize for the restaurant closure. The premise was simple. While we know our loyal fans love our flame grilled flavours, occasionally we burn the food…
The client loved it. Too bad they didn’t have the money to run it. Nor did the agency.
Fast forward to today and here’s the same tongue in cheek approach using a series of fires at Burger King restaurants around the world to celebrate the chain’s heritage and point of difference.
It’s just picked up the Cannes Gold Lion in Print.
What separates them?
Not the theme or the sentiment. Both use humour to celebrate Burger King’s flame grilled flavours. To create an opportunity. To tell their story.
The answer is 26 years.
Fran Luckin, Chief Creative Officer, Grey, South Africa and Print & Publishing Lions judge said DAVID’s Grand Prix-winning campaign was “playful, authentic, and (had) a sense of being a little more edgy. Embrace your imperfection. It was brave and young, created in a social media age.”
Which just goes to show that there’s no such thing as a new idea.
Just new ways to say it with more reach. Chapeau to Burger King and the David team for making it happen.
If you have a few minutes, have a read of what makes up a typical day in the life of our Charlie Blower. http://www.mumbrella.asia/2017/06/24-hours-blak-labs-charlie-blower/
Thanks to Mumbrella Asia for the opportunity.
The Blak Labs Grad Challenge is back! So fetch your 5 best pieces of work and send them to firstname.lastname@example.org before end of June 1, 2017.
If your book gets our tails wagging, then you could be the top dog that wins an 8 week internship at Singapore’s leading independent creative agency.
We can’t promise it will be a walk in the park. But hey, you gotta start somewhere!